The Advisable Australian
A new way to think about the Australian investor
Overview
The Advisable Australian Research
Netwealth’s Advisable Australian research looks to understand the wealth characteristics and attitudes of Australians 18+ considering their financial literacy, wellbeing, resilience and their likelihood to use financial advice, with a focus on their changing needs and opinions towards financial advice relationships. The reports are based on our extensive Advisable Australian research data conducted over the past three years.
Get a deeper understanding of Australians and evolve your advice experience with our suite of Advisable Australian white papers, resources and tools.
Latest research: Bridging the value gap to win new clients
This report is based on our 2024 Advisable Australian research and uses the latest advancements in behavioural science to help you gain a deeper understanding of how prospective clients form judgments and make decisions regarding financial advice. Learn how to close the “value gap” by altering perceptions, turning those new and positive beliefs into action, and converting prospects into clients.
Resources
More Advisable Australian resources
Explore a range of other Advisable Australian resources, perspectives and learning tools in our collection of whitepapers, workshops, webinars and podcasts.
Investing for good report
Special report
This research report examines investor behaviours and drivers for responsible investing in Australia and breaks down the Australian population into four responsible investor segments. It will aid you in developing your ESG and responsible investment value proposition.
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Advising young Australians - The Emerging Affluent report
Special report
Explore The Emerging Affluent – a younger, well-educated, mostly professional Advisable Australian who have tremendous potential as financial advice clients both now and in the future. This report is a playbook for financial advisers on how to attract, manage and retain The Emerging Affluent.
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Advising HNWs - The Established Affluent report
Special report
This report is a playbook for financial advisers on how to attract, advise and service the Established Affluent, some of the wealthiest and most well-established Australians who, combined, control an estimated $4.1 trillion of household wealth. It provides seven opportunities advice firms should not ignore.
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Masterclasses on the Established Affluent HNW segment
Webcast event
Learn how to set up your advice practice for HNW clients, build a pipeline of new HNW clients, and super and SMSF technical strategies specific to this segment. We've brought together leading experts and captains of industry to help financial advisers learn some of the best-in-class tools, tactics and strategies that they use to attract, service and retain their high-net-worth Established Affluent clients.
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Designing a client experience that drives growth
Webcast event
Learn the fundamental truths about client experience from internationally recognised speaker, author, Founder and CEO of Absolute Engagement, Julie Littlechild.
Watch
Learn how to master the art of storytelling
Webcast event
Learn how highly-effective advisers use stories to help them establish stronger personal connections and convert more prospects from Invesco Consulting Australia.
Watch
Customer Journey Map Workshop
Workshop
This simple workshop puts your team in the shoes of your customer’s to understand how they experience your service and business. This includes how customers first become aware of you, and what their ongoing interaction and engagement is like.
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Speculative Innovation Workshop
Workshop
The best businesses recognise that consumer expectations are constantly evolving and that innovation is required to ensure that these needs are continuously met. This workshop is designed to help your team think differently about your customers and inspire new products, services and ways of doing business.
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Ep 74: Customising client experiences and advice with technology
Podcast
Hear Nathan Fradley, Director of Ethos ESG Australia & Senior Adviser at Tribeca Financial, as he identifies opportunities in the client experience from a platform perspective and explains how Ethos is solving the challenges of providing advice on ESG investing in a personalised and transparent manner.
Listen now
Ep 73: Reconciling profitability with impact investing
Podcast
Listen to Ben Krasnostein, Managing Director of Kilara Capital, as he shares insights into impact investing and identifies key impact areas he believes will drive significant change.
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Ep 68: Curating your client’s best life with wealth technology
Podcast
Hear Santiago Burridge, CEO and Co-founder of Lumiant, discuss non-financial family members and the role of life goals and values.
Listen
Ep 67: Connecting staff and technology to scale wealth firms
Podcast
Catherine Robson, Founder of Affinity Private Advisors, explains the concept of an investment club, her podcast that focuses solely on women raising capital, and what's most important to her when choosing an early-stage investment.
ListenSegments
Meet the Advisable Australian
Not all Advisable Australians look the same, and nor do they behave in the same way or have the same financial advice needs and preferences. We divide the universe of Advisable Australians into four distinct groups.
Established Affluent
Over 45 years old, wealthy individuals, highly engaged in investing and most likely to already have an adviser. The approximately 2.8 million Established Affluent Advisable Australians have total household wealth of about $4.1 trillion.
Emerging Affluent
Under 45 years old, wealthier individuals, highly engaged and interested in investing, and most likely to seek an adviser. There are approximately 1.9 million Emerging Affluent Advisable Australians accounting for about $1.8 trillion of household wealth.
Established Mass
Over 45 years old, lower-income earners with fewer investments. The 8.0 million Established Mass Market Advisable Australians account for about $2.3 trillion of household wealth.
Emerging Mass
Under 45 years old with modest to low wealth, with low levels of investment. Approximately 5.3 million Emerging Mass Market Advisable Australians account for about $1.1 trillion of household wealth.
Segment profiling tool
Use this tool to help fine tune your marketing, service and advice propositions. Get a deeper understanding of each segment, looking at their demographic profile, as well as key personality traits, attitudes to technology and above all, their wealth, investment and advice preferences.
The Six Dimensions
What defines the Advisable Australian
Are you ready to reach a thriving market? To find out what the Advisable Australian looks like and how they behave you must first understand the six dimensions that defines them:
Financial Capability
Financial Capability is a measure of financial awareness, knowledge, confidence, ability to take control and access financial-related services.
Learn moreFinancial Resilience
Financial Resilience is a measure of financial preparedness and ability to navigate and withstand unexpected shocks and threats to financial security.
Learn moreFinancial Wellbeing
Financial Wellbeing is a measure of the impact on physical, mental and social health in relation to wealth and finance.
Learn moreAdvice Propensity
Advice Propensity is a measure of the likelihood to seek or use financial advice services and the perceived barriers to using financial advice services.
Learn moreTechnology Adoption
Technology Adoption is a measure of the technology usage, savviness, confidence and the value found in digital services.
Learn moreBrand Affinity
Brand Affinity is a measure of perceptions, attitudes and loyalty when a person is evaluating a business.
Learn more
The Advisable Australian: A new way to think about Australian investors provide guidance to help financial advice businesses
use the dimensions to better understand individuals, segment their target audience and enhance their advice value proposition.
Download The Advisable Australian: A new way to think about Australian investors
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