Financial Wellbeing
Discover what Financial Wellbeing is and how improving Financial Wellbeing within your client base can create more satisfied clients.
Financial Wellbeing is a measure of the financial impact on the Advisable Australian's physical, mental and social health. It is a measure of how well they cope with financial issues and circumstances.
Financial Wellbeing is highly driven by an individual’s certainty in their life and financial situation, and a positive sense of how they are doing in achieving their financial goals. With this in mind, Financial Wellbeing is generally linear with age and the uncertainty attached to an individual's life-circumstances and health. But other factors come into play such as, savings and debt.
1. As one gets older, there are fewer significant life events or transitions, which impact a person’s sense of certainty.
Financial wellbeing by age
2. With lower levels of debt and increased saving.
Percentage of group that are debt free
To learn how advice firms can expand their value proposition by understanding an individual’s Financial Wellbeing, download our special report, The Advisable Australian Volume 1 - A new way to think about Australian investors.
Higher Financial Wellbeing means less frequent worries about money. The majority of those with very high Financial Wellbeing either don’t have any financial issues at all (21.2% of them) or rarely/never worry about financial issues (51.0% of them). Only about one in 20 (5.3%) worry about money daily or weekly.
Lower Financial Wellbeing individuals typically have aspects of their life that are troubling them or giving them stress, for example two-thirds (68.5%) of individuals with low Financial Wellbeing worry about money daily or weekly. The low Financial Wellbeing group are also less likely to feel prepared for retirement (only 18.7% relative to 89.5% of very high).
As a result, those with low Financial Wellbeing are significantly more prone to suffering the negative impacts of finances often. More than four in five (83.3%) in the low Financial Wellbeing group have suffered from adverse mental health impacts several times. Three in five (60.1%) suffer from adverse physical health impacts multiple times and their family life has suffered several times too (68.1% of them).
Low Financial Wellbeing affects physical health
Have financial issues ever adversely affected your physical health?
Low Financial Wellbeing affects mental health
Have financial issues ever adversely affected your mental health?
Low Financial Wellbeing affects family life
Have financial issues ever adversely affected your family life?
Low Financial Wellbeing impacts social life
Have financial issues ever adversely affected your social life?
Low Financial Wellbeing impacts work satisfaction
Have financial issues ever adversely affected your work satisfaction?
The Advisable Australian falls into four naturally occurring Financial Wellbeing groups.
Financial Wellbeing groups by size
Group |
Percent |
Number of people* |
Very high |
24.2% |
2.08m |
High |
41.3% |
3.55m |
Medium |
19.5% |
1.68m |
Low |
15.1% |
1.30m |
* Figures derived from ABS statistics based on survey responses
Increasing client Financial Wellbeing improves their personal outcomes but in turn improves their overall satisfaction with the financial advice and service provided. For those that receive advice and have very high Financial Wellbeing, they are more satisfied than the other groups (69.4% of them are very satisfied) and more likely to recommend their financial planner (85.5% are extremely likely to recommend).
Overall, how would you rate your satisfaction with your financial planner?
How likely are you to recommend your financial planner to family friends or colleagues?
To learn what financial advice firms can do to support and improve a person's Financial Wellbeing using our financial wellbeing program, download our special report, The Advisable Australian Volume 1 - A new way to think about Australian investors.
Discover the Emerging Affluent, the next generation critical future market, and how to target them. Download our special report, The Advisable Australian Volume 2 – The fight for the future market: The Emerging Affluent.