Innovation starts with examining culture

Great innovation tends to happen when we draw insights from cultural trends and apply technology and novel approaches to them.

In this white paper, we examine three important cultural mega-trends happening right now and how financial advice practices can take advantage of them:

1. The trust deficit and the sharing economy - At a time where consumers don't know what to believe in the media and online, they are also trusting strangers to drive them around and stay in their homes. 

2. Helping consumers feel good - Consumers are increasingly wanting their purchasing actions to resonate with their personal values and make a meaningful impact to the world. 

3. Gender neutrality and women power - With females shaking off traditional stereotypes, look at why advisers should move away from a 'male-focused approach.' 

Complete the form to learn how to make sense of these cultural trends for your business and clients.

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