Netwealth IQ Webinar

What does ‘value for money’ mean for your prospective clients?

Behavioural science insights with Neale Cotton and Jonny Hanratty from The Lab Strategy

Overview

Supercharging client acquisition by improving value perceptions

       
Hear Neale Cotton and Jonny Hanratty from The Lab Strategy as they reveal key findings from Netwealth’s latest Advisable Australian research to help you understand how to improve value perceptions and supercharge your client acquisition.

 

Watch this presentation to:
          
  • Get to understand the main barriers that prevent prospects from engaging with financial advice.
  • Learn about the Netwealth Value for Money Model, which is a behavioural science model identifying the key drivers of value for prospects.
  • Be provided with numerous case examples, actions and tactics you can take to alter perceptions and convert prospects into clients.
  • Gain valuable insights live from the specialists, get a better understanding of behavioural science tools and frameworks to help you shift value perceptions.
           

Get the insights and tools you need to reshape your approach to client acquisition from behavioural science strategists. 

Webinar recording

Watch: What does 'value for money' mean for your prospective clients

 

 

Highlights

Key takeaways recap

1. Value for Money Model

 

 

2. "Motivation" deep-dive

 

 

3. "Ease" deep-dive

 

 

4. "Context" deep-dive

 

 

Speakers

Neale Cotton and Jonny Hanratty, The Lab

Neale Cotton, Co-Founder and CEO of The Lab, brings over 20 years of experience in understanding the intersection of cultural intelligence, brand building, behavioural science, and disruptive technology.

Jonny Hanratty, Group Strategy Director at The Lab, with over a decade of experience in applying behavioural science across various sectors