Managed accounts
Learn how advice firms are using managed accounts in their business.
A managed account is a portfolio of individual securities or assets managed by a professional investment manager, and provide advisers with an alternative to managed funds and other portfolio structures.
Changes to managed account portfolios by an investment manager can be implemented across some or all clients as frequently as required, without the need for individual ROAs or SOAs.
Managed accounts can benefit your advice business by creating a consistent investment process, making it easier to demonstrate a clear investment value proposition, offering the potential to reduce investment implementation leakage, and improving efficiency and reducing adviser work.
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40.3 per cent of advice firms already use managed accounts. 5.3 per cent are planning to use managed accounts within the next 24 months.
For those firms that use managed accounts, almost half (42.6 per cent) use them for 25 per cent or less of their client base. 21.3 per cent use them for 26.0 to 50.0 per cent of clients, 14.8 per cent use them for 51.0 to 75.0 per cent of clients, and 21.3 per cent use them for more than 75 per cent of clients.
With managed accounts not only are you creating a consistent process with a reliable business model, you are creating an environment in which you are clear about your value proposition and your clients know what to expect from you.
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